The Hold is for anyone who wants their hair in place, without the stiffness, flaking or sticky aftermath that most gels leave behind. Its flexible formula gives you a natural, touchable hold that moves with your hair throughout the day, not against it. And because we added Olive Oil to the mix, you're not just styling, you're nourishing at the same time.
WHY IS IT DIFFERENT:
Most styling gels trade feel for hold. The Hold doesn't make you choose, a flexible film-forming complex delivers medium hold with a natural finish, while Olive Oil keeps strands nourished and healthy-looking underneath.
HELPS WITH:
Defining and holding your style throughout the day, taming flyaways, and keeping hair looking natural rather than overdone, without any crunchy or stiff after-feel.
MADE FOR:
All hair types and all ages. Gentle enough for kids, effective enough for every day.
BONUS:
The pump bottle. No mess, no waste, no digging into a tub, just the right amount, every time.
Olive Oil (Olea Europaea Fruit Oil): A nourishing classic, conditions and softens strands while you style, so your hair stays healthy-looking even on high-styling days.
Maltodextrin/VP Copolymer: The flexible holding agent behind The Hold's medium, natural-finish hold, no crunch, no flaking, no stiffness.
Bergamot Oil (Citrus Aurantium Bergamia Peel Oil): A light, naturally-derived oil that adds a subtle freshness to the formula.
Full Ingredients: Aqua, Maltodextrin/VP Copolymer, Propylene Glycol, Carbomer, Sodium Hydroxide, Methylpropanediol, Caprylyl Glycol, Didecyldimonium Chloride, Olea Europaea Fruit Oil, Citrus Aurantium Bergamia Peel Oil, Limonene, Linalool. Vegan and cruelty-free. Formulated in compliance with EU Clean Beauty Standards and manufactured under EU and TR safety regulations.
The color and texture may vary slightly from batch to batch, this is completely normal when working with naturally-derived ingredients and does not affect the performance of the formula.*
Apply a small amount to damp or dry hair. Work through with your fingers and style as desired. Build up for more hold, a little goes a long way.
The Lengths Leave-In Conditioner
Apply our leave-in first on damp hair for nourishment and frizz control, then follow with The Hold to style. Nourished hair holds better, and looks better doing it.
The Finish Hair Spray
Once The Hold is in place, lock everything in with our hair spray for all-day, all-night staying power. The perfect one-two punch for styles that need to last.
