Stretch marks form when the skin stretches faster than its elastin and collagen fibres can keep up, during pregnancy, growth spurts, rapid weight changes, or simply as the body transforms. While no product can reverse stretch marks entirely, consistent botanical nourishment, especially when started early, can meaningfully support skin's elasticity and improve the appearance of marks over time.
THE HERO INGREDIENT, WHEAT GERM OIL:
Triticum Vulgare Germ Oil is one of the richest plant-based sources of Vitamin E, more concentrated than most other carrier oils, including Argan and Rosehip. Vitamin E has long been associated with skin repair, elasticity, and the appearance of scars and stretch marks. Wheat Germ Oil also brings essential fatty acids and provitamin A to the formula, making it a deeply nourishing cornerstone of this blend. This is the ingredient stretch mark oils have been built around for generations.
THE CARRIER OIL BLEND:
Six carrier oils work alongside Wheat Germ Oil to deliver deep, lasting nourishment. Argan Oil adds further Vitamin E and essential fatty acids. Sweet Almond Oil, the classic carrier for pregnancy massage, provides a lightweight, skin-compatible base. Avocado Oil penetrates deeply; Jojoba mirrors the skin's own sebum; Olive Oil conditions and supports the barrier.
THE PREGNANCY-SAFE ESSENTIAL OILS:
The essential oil selection here is intentional. Lavandula Angustifolia (Lavender) is widely regarded as one of the safest essential oils for use throughout pregnancy, soothing, calming, and gentle on the skin. Citrus Reticulata (Mandarin) is the mildest of the citrus oils, traditionally considered safe during pregnancy, with a soft, sweet scent that feels nurturing rather than sharp. Geranium adds a quiet balancing note. Together they create a tender, comforting fragrance that feels exactly right for this stage of life.
WHO IT'S FOR:
Pregnant women from the first trimester onwards, and postpartum. Also ideal for anyone managing stretch marks from growth, weight change, or fitness, this is not exclusively a pregnancy product. Use wherever skin needs support and nourishment: belly, breasts, thighs, hips, upper arms.
Product colour and consistency may vary slightly between batches. This is a natural result of working with botanical ingredients and does not affect the product's efficacy.
Triticum Vulgare Germ Oil (Wheat Germ Oil): One of the most Vitamin E-rich plant oils available, more concentrated than Argan or Rosehip. Rich in essential fatty acids and provitamin A, with deeply nourishing and elasticity-supporting properties. The cornerstone of stretch mark oil formulations for generations.
Argania Spinosa Kernel Oil (Argan Oil): Rich in essential fatty acids and natural Vitamin E, nourishing, conditioning, and excellent for skin suppleness.
Persea Gratissima Oil (Avocado Oil): Deeply penetrating and rich in essential fatty acids, Vitamins A, D, and E. Particularly effective for very dry or stretched skin.
Prunus Amygdalus Dulcis Oil (Sweet Almond Oil): Lightweight, easily absorbed, and widely used in pregnancy massage oils. Softening and skin-compatible.
Simmondsia Chinensis Seed Oil (Jojoba Oil): A liquid wax ester that closely resembles the skin's own sebum, lightweight, non-comedogenic, and exceptionally well-tolerated.
Olea Europaea Fruit Oil (Olive Oil): Rich in oleic acid, deeply conditioning and barrier-supportive.
Lavandula Angustifolia Flower Oil (Lavender Essential Oil): True Lavender essential oil, widely considered safe for pregnancy use, soothing, and calming. Adds a gentle, soft floral note to the scent blend.
Citrus Reticulata Peel Oil (Mandarin Essential Oil): The mildest and most pregnancy-friendly of the citrus essential oils, sweet, soft, and uplifting. A comforting counterpart to the lavender.
Pelargonium Graveolens Flower Oil (Geranium Essential Oil): A softly floral, lightly herbal essential oil traditionally used for its balancing qualities and contribution to the overall scent profile.
Full Ingredient List: Prunus Amygdalus Dulcis Oil, Persea Gratissima Oil, Argania Spinosa Kernel Oil, Triticum Vulgare Germ Oil, Simmondsia Chinensis Seed Oil, Olea Europaea Fruit Oil, Pelargonium Graveolens Flower Oil, Lavandula Angustifolia Flower Oil, Citrus Reticulata Peel Oil, Citral, Geraniol, Linalool, Citronellol, Limonene, Camphor, Beta-Caryophyllene, Geranyl Acetate, Alpha-Terpinene, Terpinolene, Pinene. Vegan and cruelty-free. Formulated in compliance with EU Clean Beauty Standards; manufactured under EU and Turkish safety regulations.
Product colour and consistency may vary slightly between batches. This is a natural result of working with botanical ingredients and does not affect the product's efficacy.
Pump 3–4 times into your palms and warm the oil between your hands. Apply to areas prone to stretch marks, belly, breasts, hips, thighs, upper arms, using gentle circular massage movements. For pregnancy use: begin as early as the first trimester, when the skin begins to stretch. Consistent, early use gives the best results, prevention is always more effective than addressing marks after they've formed. Apply once or twice daily. For existing stretch marks: apply consistently to the affected areas. Results improve over weeks and months of regular use. The oil is rich, a little goes a long way. Apply to slightly damp skin after showering for easier spreading and better absorption.
The Fresh Start Ylang Ylang Body Wash
Shower first, clean, warm skin absorbs the oil most effectively. The gentle cleanse prepares skin for the oil's nourishing treatment.
The Nourish Moisturizing Body Oil
Use The Nourish as an all-over moisture treatment while applying The Elastic to areas prone to stretch marks, together they cover everything.
